Anyone see my twitters recently (@bordenj)? How about my wall on Facebook? Do you happen to have my blog widget? Ok…so maybe you aren’t that into me. Don’t worry – I had lots of practice with that in High School. But what about others? Who do you follow online, whether by blog, YouTube, or any other social networking element? The point isn’t really about who you follow, but just the notion that you do.
A growing number of people use social networks to really get things done every day. New communities pop up every day to try and self-promote, market, connect, and communicate. Have you seen www.talenthouse.com where new artists from various mediums can showcase their work? Have you seen the way people upload videos of their children to YouTube for the grandparents to see? (Check out the cutest video of your life here: http://www.youtube.com/watch?v=N3O2q_NZMgs. Do you want to know about whether a new diet works, a new shoe helps your ankles, or a new car gets 35 mpg? Luckily there are ratings and rankings for all of those things – right at your fingertips.
Our world is starting to see the real power in social media. From crowd-sourcing to widgets to news feeds, there are practical applications throughout the social networking world that almost everyone can use.
So why is education so slow to catch on? It amazes me how few instructors still leverage the power of the Internet…it’s actually disconcerting! Don’t let the numbers fool you. If you look at the big learning management systems, the majority of users (read: students) using Internet based classroom structures are actually using a supplement model. That means that the class meets face to face, but they happen to have an online class available to upload documents and syllabi to. And for most instructors, that is as far as the Internet is leveraged for their students. (Heavy sigh…)
According to www.wolframalpha.com there are about 14million post-secondary students in the United States today. According to Digest of Education Statistics the US has about 4500 post-secondary institutions. Blackboard, a large LMS, claims to have 75% of the licenses for these institutions. Yet, we also know that Blackboard’s largest online model is the supplement. According to research, students spend less than 30 total minutes in an online supplement course throughout a term. So, with almost 11 million students having access to the Internet for courses, only a fraction (10%?) use it in a guided way for instruction, application, assessment, etc. (In contrast, Pearson eCollege has over 1.25 million full-time, online students who use ONLY the Internet for learning, application, assessment, etc).
However, the total numbers aren’t good. The majority of teachers with a “web presence” aren’t using the web for anything more than a repository of syllabi and other items they don’t want to photo-copy. They are NOT using their online course in terms of rating, ranking, social learning, searching, information sharing, authentic assessment, authentic delivery, etc. I think it’s generous to say that only 25% of the college students in the US today actually use the Internet to promote learning, comprehension, and understanding.
So break that down for a moment. Assuming there are 4 million people entering the work force every year, whether they graduate or not, that means that less than 1 million actually know how to use the tools that industry uses every day. 3 million new workers each year enter the work force behind. They don’t know how to take a professional development course online. They don’t know how to compose effective emails or communicate with their team asynchronously. They have no sense of how social learning SHOULD work, other than personal experiences on MySpace or Facebook. Their teachers have not used current tools to teach, model, or assess, so these students are graduating seriously behind the curve.
If you read my blogs, you know that I’m not a huge proponent of all things technical in education. It doesn’t make sense. There needs to be vetting. Education will never be “current” – but we have to stop being decades behind! I know that much of education is about teaching critical thinking, but the subject-matter-centric model we adopted 100 years ago is causing us to lose credibility now. Not all teachers believe that teaching critical thinking is important. Some math teachers believe it’s all about teaching formulas and equations, not about how to figure things out on your own. Some history teachers think it’s about memorizing dates and geography instead of talking through the future implications of historical actions. Essentially, we still have a large portion of faculty who don’t know what it means to teach, they still just know their subject matter. So, adding in appropriate teaching tools that model and utilize currency in culture is not just out of the box, it’s out of this world!
I appreciate that time will help here. Many of these professors will retire and new, innovative professors will have the opportunity to step up. But that never happens as quickly as anyone hopes and there is also no guarantee that innovative people will fill the voids. There is still a backlog of professors who will teach as they were taught, not as they should teach for the culture or context of the time.
So what can we do? What can people who appreciate both our subject matter AND the way the world operates do to help students be successful more quickly and readily? We can talk. We have to start and perpetuate the conversation. We have to go to conferences and show people what they’re missing. (That’s why it kills me when conferences like Educause or Sloan-C miss out on dynamic, innovative presenters. Several of my inventive, powerful, creative colleagues and I were snubbed yet again for these two major online conferences this year. And I guarantee that more than ½ the sessions will be boring, unimaginative, and trite because the vetting process is so poor. I’ve been there before. I’ve talked with many of you. You know what I mean here…)
We also need to create faculty forums, brown-bags, and committees to examine technological influences on education. We should write in newsletters, blogs, and anywhere else we can find to reach people. We should speak at seminars, hold workshops, and provide clinics to faculty who don’t get it. And along the way we need to make sure our promotion is both academic AND applicable. Remember, we’re well past the time of using technology for the sake of using technology! It’s got to be done well and it’s got to be done right.
So, rah rah and all of that. Win one for the Gipper J Just keep pushing the envelope. Your efforts are worth it. Eventually the reward will be a stronger work force, a stronger economy, and a better education system. Lofty goals, yes, but ones we should not stop striving for.
Want to hear more about how to incorporate technology into education in a meaningful way? Would you like to hear how your group can model, present with, and assess using web 2.0 tools and social media? Contact jborden@jeffpresents.com for more information!

